Pay Per Click (PPC) Advertising
Reach potential customers at a cost you are willing to pay
With PPC, we can target specific audiences for your business e.g. based on locations, ages, genders, and device types and other criteria in a very cost-effective way. While PPC in general provides you with an incredible amount of control over the advertising cost, we at iMedia Crafts can capture and provides you with lots of performance data e.g. clicks, costs, lead conversions and revenue generated etc. This means that as we know more about how different ads are performing, we can re-allocate the marketing budget accordingly for optimal return on investment (ROI).
Pay only when the user shows interest and clicks on your ad
Pay-per-click (PPC) advertising allows your business to be found in search engines on top or (or on side of) organic search results. It allows your business to be found by potential customers very fast by targeting the keywords they are searching for and by showing the relevant ads instantaneously. There is no limit on number of keywords you can target but being relevant is the key. PPC Advertising works very well in combination with Search Engine Optimisation (SEO) service and when combined together it can mean that you are reaching the right audience at the right time at an optimal budget.
Get in touch with our Search marketing team!
Our team has not only Google Ads qualification but also lots of experience managing campaigns for different clients in different industries. At iMedia Crafts we strive to improve your quality score i.e. an important relevance related factor considered important by Google and other search engines, which can significantly reduce the bid amount and therefore save you costs and help you reach more customers for the same budget. With our team of data analysts, we constantly find opportunities to improve performance and optimise conversion rates and ROI by focusing on keywords, ads and landing pages that perform best.
Every project is an opportunity
We want to create something that does more than just look nice on a page. How are the creative stories of the future going to look like?
Talk to one of our experts
We would love to hear about the business challenge you have and see how we can help. Get in touch for a non-binding quote or just feel free to discuss ideas.