Web Business Intellegence (BI) and Custom Reporting

Make decisions based on data on user behavior pulled from different systems and analysed by our team of digital strategists. We can set-up tracking, integrate data from different systems, built custom report, implement BI systems and provide you insights that help you make better investment decisions especially regarding your website and digital marketing channels.

Track imortant user behaviour...so, that you can serve them better.

We use varity of tools and techniques some of which include: Web Analytics Tools (e.g. Google Analytics, Omniture and others), Tag Management systems (e.g. Google TagManager) and integration with third party tools including marketing platforms and your CRM system so that you not only get a 360 degree view of your customer but also know about their online user journeys. We even apply Machine Learning and Artificial Intellegence to find pattern in the data so that you don’t miss out on something important and so that we can continue improving website user experience and user journeys.

We can help you track not only conversions but also the campaigns that drove these.

John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. Fortunately, we can know about it for websites and online marketing channels….and it would be irresponsible not to do that. With our integrated Web Business Intelligence (BI) and Digital Strategy services, you can massively improve you Return on Investment (ROI). Our team of experts analyse data in every detail and find missed opportunities whether they relate to website improvements, improving advertising or simly reallocation of marketing funds.

Get in touch with our Busienss Intellegence (BI) experts now.

iMedia has worked with leading brands and done great Web Business Intellegence (BI) projects

We rely on data….all the time. Therefore, we have developed expertise in variety of tools and methodologies including Google Analytics, Google TagManger, data integration between different systems and using advanced technologies like Artificial Intelligence (AI)/Machine Learning. Combined with our expertise in other areas of online business, we can tell you what’s effecting your bottom line most and how to improve that.

Every project is an opportunity

We want to create something that does more than just look nice on a page. How are the creative stories of the future going to look like?

Strategy & Planning

We plan the whole project in advance, as per your business requirements and our expert's insights.


We follow best practices and make sure that the project is delivered with high standards of service.

Ongoing Support

From organising training programs to monthly reporting, our team of experts is here to help.

Data Driven Strategy

Digital marketing aimed at reaching the right audience at the right time and right place.

Measurable Results

We provide you with analytics and reports that give you a tangible measure of the results you are getting through our services.

Team of Experts

Working as a team, we ensure that your brand offers the best possible user experience possible online.

Latest Technology

From Business Intellegence to competitor benchmarking and Machine Learning tools, we have access to all tools that you need to stay ahead of the game

Talk to one of our experts

We would love to hear about the business challenge you have and see how we can help. Get in touch for a non-binding quote or just feel free to discuss ideas.

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Contact us

We'd love to hear from you and discuss your business problems. Our experts are here to help.